The pioneer of modern-day mountaineering equipment, Fjällräven (Swedish for “arctic fox”) was founded over 60 years ago in the town of Örnsköldsvik, Sweden, by a teenage boy named Åke Nordin. Nowadays, Fjällräven is a global company with a strong market presence in the Nordic countries. It is also represented in other European countries, especially Germany. In totall, the brand is sold in 20 countries including the United States, a market already clogged with lumbersexual brands.

Of all the products, the Fjallraven Kanken is considered the most iconic Swedish backpack of all time thanks to its unforgettable style and its long-lasting, quality construction. Originally designed to improve back health and posture among Swedish schoolchildren, the Fjallraven Kanken has become one of the most sought-after backpacks for everyone, from college students to parents to professional photographers. Made from durable Vinylon F fabric, which repels moisture better than any other synthetic fabric, the Kanken is also unparalleled in its functionality and design.

Another popular choice is the Raven 20. It is rather simple in design, yet its practical details make it perfect commuting or everyday outings. Raven 20 is very durable thanks to the use of G-1000 HeavyDuty Eco in recycled polyester and organic cotton. The main compartment is spacious with a zippered opening and a padded compartment for a laptop computer (up to 15 inches in size). A little fleece-lined pocket with a zipper has room for sunglasses, a phone etc. There is also a zippered front pocket and two side pockets for drink bottles and other items you want to keep close at hand.

You cannot say you know Sweden until you get a Fjällräven backpack on your back!

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