When I was at the Seek trade show, I saw a lot of nice-looking backpacks of different shapes. What they had in common was that they hold its shape only as long as you don’t put anything in it.
When you consider buying a backpack, you should remember that the shape and the look changes with the amount of stuff in it.
So, on my last day at Seek, I walked around and took pictures of backpacks that people wore. Not only those I found great – I got kind of ethnographic approach. I started to call this series #backpacksofseek.
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