Peak Design, a small camera accessories company founded in 2010 in San Francisco, is best known for its camera backpacks, as you can guess. But it is also well known for making one of the most successful crowdfunding campaigns in the history of Kickstarter. Before officially producing its famous Everyday Backpack, the company ultimately raised $6,565,782 from 26,359 backers.
How could Peak Design convince so many backers to fund so much money? It’s very simple: People know that they will love the company’s new product. Peak Design’s previous bag, the Everyday Messenger, was a masterpiece. And this time, Peak Design didn’t let anyone down. The Everyday Backpack was even better. Core77.com called it “the Most Intelligently Designed Bag Ever Seen”.
So what makes a Peak Design bag, and in particular the Everyday Backpack, so special? It’s the way the designers behind the backpack meticulously take care of the smallest details. They must be perfectionists. The Everyday Backpack is said to have unrivaled accessibility, expandability, and organization. Its 3 FlexFold Dividers allow for endless internal configuration, compartmentalizing, and gear stacking. Dual weatherproof side zips provide full top-to-bottom access from either side of bag. While axial strap attachments let you remove bag from one shoulder and swing it in front of you to get in and out without taking it off, which is extremely useful for those who are biking. And lots more interesting secrets waiting to be discovered.
Peak Design backpacks, and in particular The Everyday Backpack, after all, are focus built camera backpacks. But they “happen” to also carry non-photography gears very well. So even if you are not a photographer, you can still find Peak Design products decent choices!
I just want to share a short update on a new type of content on the blog. I’ve started to add backpack manufacturer brands on a single page called Backpack Brands. If you click on the brand, you will get some information about the manufacturer and […]